Founded by Reese Witherspoon, a classic American lifestyle brand designing collections for women seeking a blend of sophistication and ease. The brand offers polished yet approachable clothing that combines feminine charm with Southern grace and a modern twist, focusing on effortless, elegant looks that are stylish without being overly formal.

MY ROLE

Vice President of Design 

TIME FRAME

2018 - present

RESPONSIBILITIES

  • Seasonal direction for print, color, silhouette

  • Lead design team towards seasonal presentation

  • Speed to market business drivers

  • Oversee all fittings and technical design from size 0-3X

  • Provide category specific seasonal direction to licensees

  • Partner with Kohls teams at market on seasonal SMS edit

  • Work together with Kohls licensee on post market fits

Versatility is a hallmark of the brand, timeless, feminine pieces designed for the everyday woman. Easy to wear not tricky.

SPRING SUMMER 2024

FALL 2024

HOLIDAY 2024

SPORT

LOUNGE

SWIM